Portfolio
Italian copywriting and voiceover
FDA, a leading central-Italian business operating in logistics and national and international shipping, contacted me for copywriting and Italian voiceover services in order to update its website with a new promotional video written and recorded in Italian.
Background
Celebrating 50 years of business, FDA was in the process of creating a promotional video to update its website. The company had already selected a videomaker for the visual content, and was looking for somebody to write the narration and record a voiceover telling the company’s story.
Collaboration
First of all, I had to dive into the company’s world, exploring its website, social-network pages, facts and figures on its logistics operations, family legacy and strong roots in the Fermo area. I condensed all of this information into a few minutes of storytelling about the enterprise, focused on FDA’s core values and crafted to suit a video format.
After revision and approval of the text, I began rehearsals for the recording; initially in my home studio equipped with a professional microphone that I use for remote interpreting services, and subsequently in a professional dubbing studio in Bologna, to guarantee sufficient technical quality for editing. The final audio file was sent to the videomaker in line with their post-production requirements.
Challenges
On the creative front, my promotional copywriting had to balance concrete facts with emotional resonance, documenting 50 years of history in just a few minutes without losing authenticity.
From a technical perspective, the audio track had to meet very precise criteria, with speech timings synchronised to the scenes and sufficient audio quality for post-production.
The most complex challenge was the performance itself, avoiding a flat reading of the written text and introducing a professional yet warm tone of voice, suited to transmission of the company’s values and an authentic telling of its story.
All of this required coordination between three different professionals (copywriter, dubbing studio and videomaker) with interdependent time frames.
The outcome
Credits
Video creation: https://www.instagram.com/krup_studio/
Recording partner: www.sincrodub.it
What the client had to say…
“We’ve listened to the audio, and everything is on track. We’re excited for the emotional rendering! The texts are just what we were looking for.”
M.M., Head of Logistics at FDA
