Portfolio
Translation from English to Italian for persuasive campaigns
I provide my services to WME — a European community for civic mobilisation in the sphere of human rights, environment and economy — translating and adapting persuasive campaigns and online petitions aimed at the Italian public. My work goes beyond simple translation, involving “transcreation”, with each message rewritten to sound authentic, emotionally resonant and culturally relevant for the Italian audience.
Background
Collaboration
This partnership involves a commitment on four fronts.
I adapt the tone of voice and emotional resonance of each campaign to the Italian cultural context, calibrating the persuasive language used based on the issue and audience.
I guarantee a fast turnaround for flash campaigns that need to be published and sent out as soon as a news item goes viral or a political decision is imminent.
I adapt my services to suit the editorial schedule, working as part of the inhouse team with the same deadlines and rhythms.
I constantly review the results on the basis of performance data and conversion rates, optimising copy for maximum engagement.
The outcome
I adapt the tone of voice and emotional resonance of each campaign to the Italian cultural context, calibrating the persuasive language used based on the issue and audience.
I guarantee a fast turnaround for flash campaigns that need to be published and sent out as soon as a news item goes viral or a political decision is imminent.
I adapt my services to suit the editorial schedule, working as part of the inhouse team with the same deadlines and rhythms.
I constantly review the results on the basis of performance data and conversion rates, optimising copy for maximum engagement.
What the client had to say…
Valentina is always punctual and reliable. She responds swiftly and is highly professional, producing top-quality translations and always carefully incorporating any feedback. It really is a pleasure to work with her.
Giulio C., Campaign Manager at WME
